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![]() Introduction to the internet Name: Felicia Goh Class: B Instructor: Abel Choy A weekly blog about our journey with the internet Bituwin -
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Sunday, March 8, 2009
We are all now in a multimedia age where by we are exposed to all sorts of information online. Be it news reports, blog entries or even advertising.
There have been a lot of advertisements shown on various media - print, television and radio which can even be found online. The beauty of the internet is that users are exposed to every advertisement available around the world, so long as someone uploads them. We are even exposed to advertisements that do not reach Singapore due to censorship issues. Take the following advertisement for example. I stumbled on this advertisement a while back, upon a mention from a friend. This was a very good advertisement as it encompassed all the elements of a multimedia game. The people involved in the train station all pretended to be involved in a shootout. It showed the effect games have on its users. That's probably why multimedia is so effective. Games like World of Warcraft or any other Xbox game for that matter, bring users into another dimension and somtimes people get confused with reality. And I guess, it is because of the realism portrayed in reality (as in, in a train station), this advertisement was banned. However, this did not stop netizens from posting the video online for the entire world to see. And if you notice on youtube, this video garnered more than 2 MILLION hits, which goes to show the popularity this advertisement had on viewers. Objectively, this advertisement was very well portrayed as it showed a new idea. It is probably due to the effect which advertisers were worried about that caused it to be banned. Futher proving the effect multimedia can have on us, the viewers. |