As many have pointed out, perhaps the latest link between politics and the internet was during the 08/09 Presidential Election Campaign in America which Obama won.

Some might wonder what made him stand out from the rest of the other candidates and win the hearts of many. Yes, it was his believes which he stood for, the believe that he could bring change to America.

However, the most crucial factor as to why he was able to reach out to so many, especially the younger audience was because of his ability to make use of the internet, mainly social media to reach out to the youths, who represent the future of the nation.



Of course, the most basic thing Obama has is his official website which keeps netizens up to date with what is happening in the White house.


Apart from that, Obama also has his own Facebook which he uses to keep internet users and facebook users updated with what he is doing.




He even has a Twitter account! Through all these, despite some critics saying that its trivial, having a president going onto the internet and showcasing irrelevant things about his life, it is a way to get young people interested, and in turn, yearn to know more about politics in their country and to hopefully, be more aware and involved.

Singapore has picked up this trend and is looking to use Social Media and the internet as a leverage to reach out to a wider audience for the upcoming General Elections, as you can see form the video below:





In conclusion, the internet is a powerful tool for reaching out to the younger generation who are more inclined to receiving information over the internet rather than through tradional mediums such as print and tv.

1:20 AM ·